The work that's actually shipped.
Three sites in active rotation, two published case studies, more in flight. We don't write case studies until the results are in — so the list grows slowly, and stays honest.
Can a site rank from zero footprint?
We put our own brand-new domain on the line: zero backlinks, zero history, a clean static site instrumented for AI. Baselined in Search Console on 4 Jun 2026 — 31 pages discovered, everything else at zero — and documented in public as the clock runs.
Two days after publishing, Gemini was citing Miabella's positioning verbatim.
A 16-year-old indie musician from the Ards Peninsula now has a Google Knowledge Panel. Three providers ground on her content in three different ways. Static-HTML rebuild + JSON content schema + multi-provider AI-visibility instrumentation.
A cinematic, video-heavy site that loads in under a second.
Full-bleed video, big imagery, custom fonts, cinematic motion — every reason to be slow. Concept-first planning and a static build deliver it sub-second on a real phone on real mobile data. The build behind miabella.uk.
WordPress → static. Performance 45 → 90, three other panels to 100.
A Belfast wedding-photography site, rebuilt from a page-builder WordPress stack to clean static HTML. The build is shipped and the Lighthouse numbers are real; the AI-grounding instrumentation isn't in yet, so this case study is published in-flight — the nine-step process is the story for now.